pester power

The ability children have to nag their parents into purchasing items they would otherwise not buy or performing actions they would otherwise not do.
Example Citation:
Nine out of every 10 pupils questioned claimed they wanted to learn about energy efficiency in schools. The centre adds that a key benefit from encouraging pupils to tackle the issue is the wider impact their new understanding appears to have in the community. Children are using their pester power to turn school learning into positive energy-efficiency habits at home.
— Jerome Monahan, "A new generation," The Guardian, January 29, 2002
Earliest Citation:
At a press conference here yesterday, ACT released its new 22-minute film examining the state of commercial children's television, "Kids for Sale." ... Portions of the movie deal with the mission of advertising for children: to get their parents to buy a certain type of toy or cereal. "They (the children) use all the pester power they can muster" to talk their parents into purchases, a narrator warned.
— Larry Kramer, "Kids Advertising Hearings to Open," The Washington Post, February 28, 1979
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New words. 2013.

Look at other dictionaries:

  • pester power — ➔ power1 * * * pester power UK US noun [U] INFORMAL MARKETING ► the ability of children to make their parents buy something, by asking for it many times until they get it: »Advertisers know how powerful pester power can be …   Financial and business terms

  • pester power — noun The ability of children to influence their parents behaviour by making frequent requests • • • Main Entry: ↑pester * * * ˈpester power 7 [pester power] noun uncountable …   Useful english dictionary

  • pester power — pester .power n [U] the ability that children have to make their parents buy things or do things for them by asking them again and again …   Dictionary of contemporary English

  • pester power — pester ,power noun uncount the ability of children to make their parents buy things for them by continuing to ask them until they agree to do it …   Usage of the words and phrases in modern English

  • pester power —    This term refers to the power children exert over their parents by continually nagging or pestering them until they accept to buy advertised toys or fashionable products.     Pester power leads busy parents to buy more and more for their… …   English Idioms & idiomatic expressions

  • pester power — noun Childrens ability to make their parents buy something or do something for them by continual asking until the parents agree to do it …   Wiktionary

  • pester power — UK / US noun [uncountable] the ability of children to make their parents buy things for them by continuing to ask them until they agree to do it …   English dictionary

  • power — ▪ I. power pow‧er 1 [ˈpaʊə ǁ paʊr] noun 1. [uncountable] the ability or right to control people, organizations, events etc: • I m against giving too much power to one man. power over • Congress s power over federal spending • He plans to resign …   Financial and business terms

  • pester — verb To bother, harass or annoy persistently. Syn: badger, bug, hound See Also: pest, pester power …   Wiktionary

  • List of Power Rangers Mystic Force episodes — Power Rangers Mystic Force Country of origin  United States No. of episodes 32 …   Wikipedia

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